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Below we have compiled answers to commonly asked questions. If your question is not answered below please feel free to call us on +91 90419 11005

Search Engine Optimization (SEO) FAQs (7)

What is SEO?

Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume of traffic to a web site from search engines, usually in “natural” (“organic” or “algorithmic”) search results. Those efforts may also be seen in more narrow vertical search engines involving areas such as local search. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

In a broad sense, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. TriMark Digital understands these algorithms and practices SEO techniques daily. Creating web pages with SEO in mind does not necessarily mean creating content more favorable to algorithms than human visitors. Some SEO efforts may involve optimizing a site’s coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors

I don’t have an internal marketing team, so how can I support the development of a new website?

All inclusive web design projects include SEO, guideance in the development of the marketing message and content, as well as input of the final website copy. The project is designed around helping clients create an online marketing presence that encourages both targeted traffic and conversions

How do search engines work?

Search engines aim to build an index of all web pages via crawlers. These bots follow links (href and src) and index the files they encounter. When you enter a search query, search engines retrieve the most relevant web pages from their index and sort them based on several ranking factors.

What is black-hat / white-hat SEO?

White-hat SEO refers to techniques which search engines recommend as part of good design. They produce long-term results. Black-hat SEO involves techniques that are disapproved of by search engines. These can get your site penalized or ultimately banned from the index.

Which SEO tactics are considered black-hat?

There are several techniques that are considered black-hat, such as:

  • Keyword stuffing: packing long lists of keywords on your site. The content usually has little or no value.
  • Cloaking: serving different content to crawlers and visitors.
  • Hidden text: hiding keyword-rich text in the background or off-screen.
  • Doorway pages: pages created specifically for crawlers.

Which factors affect the ranking of my pages?

There are more than 200 factors which are used to determine the relevancy of your pages. We don’t know all of them, but research has identified several important elements:

  • Backlinks: a link to a site is seen as a vote for that site. The more links a page gets, the better. Links from domains with a high authority are more valuable.
  • On-page factors: such as the title of the page, formatting, content, images and so on.
  • Domain age: as a rule of thumb; older is better.
  • Update frequency: frequently posting new articles or updating pages generally has a positive effect.

What is Google Panda / Penguin?

Google Panda and Penguin are updates to Google’s search engine ranking algorithm. The Panda update was first released in 2011 to improve the visibility of high-quality sites. Google Penguin was announced in April 2012 and penalized websites which used Black-hat SEO techniques.

Web Design FAQs (16)

Why doesn’t my web site look the same in different browsers?

Web sites are programmed in XHTML or HTML, a language governed by the World Wide Web Consortium (W3C). The W3C develops standards for browser makers and web developers to help make the web a more uniform place.

Some browser makers, like Microsoft, don’t always follow the recommended standards, or don’t implement the recommendations correctly. This means that in order to make the web site appear correctly, developers have to work around the errors, making their code invalid.

Although invalid, the pages will still display in the browser. In the case of Internet Explorer, it will most often appear ok, but if the developer only works to Internet Explorer’s modified acceptance of the standards, the web site may appear broken in other browsers such as Mozilla or Opera.

Having said this, there is no reason, other than lack of knowledge or interest, for a web site not to display correctly in all of the modern browsers (Internet Explorer, Mozilla and Opera). A good web developer will use the W3C’s standards correctly, while still allowing for Internet Explorer’s incorrect implementation to provide you with a web site that can be viewed by a number of browsers with exactly the same results, ensuring your web site can be accessed by as many people as possible.

How do I get people to visit my web site?

There are two kinds of web site visitors – those you already know you, and those that don’t. Therefore, there are two basic ways to get people to visit your web site.

The first, for those who already know who you are, is to tell them. Do this by including your web and email address on all your correspondence (letterheads, business cards, brochures, ads, signage, etc.). That way, the people who already deal with you can use the web site to improve their interaction with your business.

The second, for those who don’t already know about your business, is to promote your web site online so people can find you when looking for your particular product or service. The best way to do this is to ensure your web site ranks well on major search engines and have links to your web site placed on web sites associated with your industry.

TriMark Digital can help you achieve this by formulating a collection of keywords and effective descriptions for your web site as well as submitting your web site to major search engines and recommending industry related web sites to link to or from

Will ARB Infosys register my domain name?

ARB Infosys offers Domain Registrations and Management service for its clients. Contact us to find out how we can help you with your business’s domain name.

What makes a web site good?

It is difficult to determine exactly what makes a good website. ARB Infosys focuses on the individual needs of each client and builds a custom interactive marketing solution. However, the following points when used together can constitute a good website.

Clear attractive design that ties in with the business’s brand and identity.
Useful and interesting information that your customers will be interested in and appreciate.
Search Engine friendly content and construction.
Simple, clear navigation and structure so your customers can easily find their way around and get to what they are looking for.
A good website needs to be able to be viewed in whatever browser or service the customer is using, so cross-browser and platform compatibility together with accessibility features for the disabled are a must.

When should I consider upgrading my web site?

The amount of time before a website becomes obsolete varies depending upon factors such as type and relevance of content, design, accessibility and usability levels, etc.

So, it is difficult to state an exact time, but generally, if your business has had a website for a couple of years and its starting to look a little boring, or perhaps the content is out of date, it may be time to consider an upgrade. Alternatively, if you feel your website needs a new feature that you’ve seen somewhere else or if you would like to improve your business’s image, it may also be time to upgrade.

What should I look for in a web developer?

When appointing a web developer to create your business’s website, look for the following:

  • A portfolio of work – The best way to find out whether a developer can do the job is to look at their catalogue of work. If possible, find a developer who links to the websites in their portfolio so you can have a play around and see how the website they have made work.
  • References – As well as the portfolio, references and testimonials from their clients are an excellent way to find out about the web developer, their work, their attitude and their reputation.
  • Are they a specialist? – Look for a web developer that specializes in web design. Because websites are all they do, they can keep up with what’s happening in the industry and know everything there is to know about getting online.
  • Do they have search engine knowledge? – Over 70% of all websites are found and visited through a search engine. If your website is not optimized and constructed properly your number of visitors will be minimal.

What technologies does ARB Infosys use?

ARB Infosys make use of various technologies to develop their client’s websites. In particular, our development skills include:

XHTML/CSS – general website coding
HTML, DHTML, JavaScript, XML, Jquery
Server Side Technologies including PHP, ASP, .NET
MySQL database

How much can I expect to pay for a complete custom web site? Everyone gives me different estimates.

A web site’s cost is based upon many factors, including timeframe, complexity, and amount of content. If you have a very small site that is mostly non-interactive, the site can be developed in a relatively short time and will be less expensive than a site that requires many hours of complex programming and design.

It’s very difficult to give accurate quotes for web site design, but we encourage you to contact us for a free estimate.

How can my website content be updated regularly

There is nothing to worry about your website content. We will update the content at regular intervals of time; you just need to opt for our any of our maintenance packages

What are the prices for maintenance at ARB Infosys

Custom package is available here. It starts from only Rs 4,999 in ARB Infosys. However, it depends upon your requirements.

I’m not sure if anyone can build the quality of website I need. How do I know if you’re a fit?

Take a moment and review our website portfolio. We have a specific design style, so you need to make sure what we consider to be beautiful fits within your thinking as well. If it doesn’t, do consider us for your project. There are oodles and oodles of WordPress consultants and designers available and you will find one who is a fit if you look.

How long will it take to design and build my new website?

This is hard to say, as it varies greatly by client. A small micro website can take as little as two weeks and a large, complex B2B website can take three or four months. Similar to costing, the timeframe for implementation varies on complexity and the number of web pages and blog posts. In most cases, we are waiting on the client and the client is not waiting on us.

Can I update my website after launch?

The beauty of CMS  is the ease of use it provides. Each all inclusive website design project will include one hour of CMS  training, so most clients are more than capable of updating and adding website pages as needed. Since some clients do not want to maintain their own websites, ARB Infosys offers ongoing maintenance. If you want training and you didn’t purchase an all inclusive package, we’re happy to provide training at our standard  rate.

Are your websites search engine friendly?

All of our websites are designed around Google’s guidelines for organic SEO. In addition to having a search engine friendly website, we will create a sitemap.xml file and submit it to Google and Bing upon launch if you’ve purchased an all inclusive package. We will also create a 301 redirect file to help the search engines and visitors find the new pages based on the older pages that are already indexed.

What is a “domain name?”

A domain name is the “www” or “dot com” address that will be associated with your web site. You need one of these if you’re going to have a web host.

A domain name points to a web host, and that’s how users on the web can access your pages.

Domain names can cost anywhere from $5 to $35 a year, and they must be renewed when they expire.

We can assist you with registering your domain name, and our preferred web hosting partner, will provide you a free domain name of your choice when you set up your service with them.

When my site is completed, who retains the copyrights to the design and content?

ARB Infosys retains the rights to all graphics and designs we create throughout the development process. When your site is completed, we transfer the rights to you. We do ask that you keep our “designed by” wordmark on your site for at least a year as a courtesy, but it is not required.

You always retain the copyright to your content, whether it’s text, images, or graphics you provide to us, and we return all hard copies to you at the end of the project.

More questions? Give us a call on +91 90419 11005 and we’ll answer them for you.